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Rack PR – Recruiting, Marketing, & On-Boarding

Aisle P — Personnel & Talent Management

Library:  Main Page — Professional Development (A) — Defense Enterprise (E) — Force Structure (F) — Modernization (M) — Personnel (P) — Readiness (R) — Special Enterprises (S) — Resource Management (X) — References (Z)

Personnel (P):  Manpower Strategies (PA) — Civilian Pers. Management (PC) — Development & Evaluation (PD) — Professional Military Education (PE) — Diversity & Inclusion (PI) — Pay & Benefits (PP) — Recruiting & On-Boarding (PR) — Training & Credentialing (PT) — Utilization (PU) — All-Volunteer Force & Selective Service (PV) — Casualty & Survivor Programs (PX) — Service & Joint Personnel (PZ)

Disclaimer: The inclusion of resources here is for informational, historical, and research purposes only and is provided as a service for US Army War College faculty, students, and graduates to support their educational and professional requirements. These may include outdated or superseded materials. The inclusion of these materials does not constitute endorsement by the U.S. Army War College, the U.S. Army, or Department of Defense.

Resources on this rack address the recruitment and on-boarding processes for the services — including matters pertaining to the recruiting pool, the recruiting process and infrastructure, and the initial on-boarding/mobilization/basic training processes, systems, and facilities. This rack is currently just a stub — suggestions and nominations of resources very much welcome.

Shelf PR.00 — General

This shelf provides resources associated with the general theory and practice of recruiting and on-boarding

Faculty Publications:
Laws, Policies, Memos, and Regulations (sorted by regulation number):
  • DoD Directive 5160.58E, Recruiting Facilities, 2020.
  • DoD Instruction 1304.23, Acquisition and Use of Criminal History Record Information for Military Recruiting Purposes, 2005.
  • DoD Instruction 1304.24, Use of Directory Information on Secondary School Students for Military Recruiting Purposes, 2023.
  • DoD Instruction 1304.32, Military Services Recruiting Related Reports: Change 1 (2017)
  • DoD Instruction 1304.33, Protecting Against Inappropriate Relations During Recruiting and Entry Level Training: Change 1 (2017)
  • DoD Instruction 1400.25, DoD Civilian Personnel Management System:
    • Volume 575 — Recruitment, relocation, and retention incentives and supervisory differentials: 2018 version
  • Army Regulation 601-1, Assignment of Personnel to Army Recruiting Activities, 2023.
  • Army Regulation 601-2, Army Recruiting Support Programs, 2020.
Strategies and Reports:
Commentaries (inclusion does not represent endorsement):

Shelf PR.MK — Marketing & Marketing Strategies

Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs, creating value, and communicating that value effectively. Key components of marketing include the following:

  1. Market Research: Gathering and analyzing data about consumers, competitors, and market trends to inform strategies.
  2. Targeting and Segmentation: Identifying specific groups of consumers to tailor marketing efforts to their preferences and needs.
  3. Product Development: Creating or refining products or services based on consumer insights and market demand.
  4. Promotion: Communicating with potential customers through advertising, public relations, social media, and other channels to raise awareness and generate interest.
  5. Distribution: Determining how to deliver the product or service to customers, whether through physical stores, online platforms, or other means.
  6. Sales Strategy: Developing approaches to convert potential customers into actual buyers.
  7. Branding: Establishing a distinct identity for a product or service that resonates with consumers and differentiates it from competitors.

Ultimately, marketing aims to build strong customer relationships, drive sales, and contribute to the overall success of an organization. Marketing is included in the rack on Recruiting and On-Boarding because of the particular emphasis of defense marketing toward recruiting. Overall, marketing plays a crucial role in ensuring the Army meets its operational goals while maintaining a positive relationship with the American public.

Portions of the text adapted from OpenAI, response to queries “What is marketing?” and “Why is marketing important to the military?” November 1, 2024.

Faculty Publications:
  • None.
Laws, Policies, Memos, and Regulations (sorted by regulation number):
  • DoD Instruction 1304.35, Military Marketing: Change 1 (June 2020).
  • Army Regulation 601-208, The Army Marketing Program, 2021.
  • DA Pamphlet 601-208, Army Marketing, 2021.
Strategies and Reports:
  • None.
Commentaries (inclusion does not represent endorsement):

Title image credit:  U.S. Army photo​​​​​​​, public domain.

Personnel (P):  Manpower Strategies (PA) — Civilian Pers. Management (PC) — Development & Evaluation (PD) — Professional Military Education (PE) — Diversity & Inclusion (PI) — Pay & Benefits (PP) — Recruiting & On-Boarding (PR) — Training & Credentialing (PT) — Utilization (PU) — All-Volunteer Force & Selective Service (PV) — Casualty & Survivor Programs (PX) — Service & Joint Personnel (PZ)

Library:  Main Page — Professional Development (A) — Defense Enterprise (E) — Force Structure (F) — Modernization (M) — Personnel (P) — Readiness (R) — Special Enterprises (S) — Resource Management (X) — References (Z)